North Coast 500
An essential pocket tool for Scotland's Ultimate Driving Tour
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Promote
- App to promote local businesses and boost their revenues
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In-location experience
- A supportive in-location experience for visitors
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Visitor insights
- Powerful in-location visitor insights to enrich destination thinking
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Partner
- New partner opportunities
Challenge
There was a time when many visitors to the Scottish Highlands did not venture any further north than Inverness. That was a time before the North Coast 500 captured the imagination of the world as the UK’s ultimate driving tour.
The North Coast 500 is transforming the economic outlook of tourism businesses in Scotland’s far north and creating an incentive that brings a global audience of adventurers to this remote part of Scotland.
The North Coast 500 wanted an app to support their fanbase going off-grid in some of the remotest parts of Scotland.
Solution
We worked with the North Coast 500 team and their visitors to provide the experiences and functionality needed. The North Coast 500 app features:
- Scenic views, natural wonders and heritage sites
- 1,000+ local businesses
- Local stories and music
- Full offline functionality
- Tour builder
- Photo journal
Our Results
The North Coast 500 app has become an essential tool for the ultimate driving tour
- Downloads
- 100k+
- Countries
- 120
- Active Users
- 40k+
- Audio Tracks Plays
- 1.5 Million
- Average Rating
- 4.6
Our results
The North Coast 500 app has become an essential and well-respected tool for the ultimate driving tour. It has seen over 100k+ downloads and counting, been used by visitors from over 120 countries and 40k+ active users. In addition to this, users have played over 1.5 million audio tracks, bringing them closer to the local community and its heritage.
Highly RecommendIf you're planning to do the NC500 this app is a must! This app shared some amazing viewpoints and beach stop-offs that we added to our journey along the way! Easy to use.
Awesome AppGot me and mate around the NC with some great music and great spots we would have driven right past. Perfect app for giving you a rough guide of an open tour of the coast.