It became clear during a destination’s visitor research sessions that a lack of knowledge was leading to many visitors lacking the confidence to embark on cycles and walks.
The destination manager wanted all visitors to have the requisite knowledge and confidence to make walks and bike rides part of their destination experience.
By improving this local knowledge of the area, management hoped to give more visitors the opportunity to experience the incredible sights, ancient woodlands and beautiful coastline that is only possible by going on walks & bike rides.
Working with the destination manager and members of local walking and cycling communities, a new benchmark of digitally displaying walking and cycling routes in 2D and 3D maps was reached.
We imported and enriched over 350 existing route lines and built over 50 bespoke routes using our intuitive My Whereverly Route Builder. The imported and bespoke routes give visitors unparalleled information.The route feature includes:
The destination manager has successfully brought walking and cycling routes into their destination experience. This confident display of leadership has been awarded with significant SEO benefits and a substantial increase in organic traffic from route content.
Thousands of visitors are now having more memorable visitor experiences by making walking and cycling routes part of their visit, while the route feature has also helped the destination grow and stand out in a crowded marketplace.